Alison B. Waldman
Work Experience
Marketing and Communications Manager • Dance Exchange – Takoma Park, MD
Fall 2015 - Present
Owner and Business/Communications Manager • www.alisonwaldman.com
2016- Present
Web Designer and Communications Consultant • Washington, DC
2013 - Present
Fall 2015 - Present
- Management of the organization's marketing strategy for local programming, local and off-site engagements, and residencies including local outreach, advertising, community partnerships, and social media
- Copywriting and editing of marketing copy for events and outreach
- Graphic design of all print and web promotional materials
- Writing, curating, and designing of all e-blasts and overseeing audience growth strategies
- Posting and creation of materials on the organization’s Facebook, Twitter, and Instagram accounts
- Maintenence of press relations, communications, and dissemination of releases
- Management of danceexchange.org user navigation within current layout and functionality
Owner and Business/Communications Manager • www.alisonwaldman.com
2016- Present
- Management of my own mobile yoga and mindfulness studio business www.alisonwaldman.com
- Design, build, and maintenance of business's website and social media accounts, promotional and reference materials, and all other visuals
Web Designer and Communications Consultant • Washington, DC
2013 - Present
- Consulting on and create marketing strategy, website and marketing copy, messaging, design images and materials for performance art, health and non-profit projects
- Website design, re-design, and UX organization for established and emerging projects and individual artists
- Graphic design of promotional images and materials, event invitations, programs, and e-marketing templates
- Clients include Dance Exchange, DJ M Dot, Contradiction Dance Theatre, Uprooted Dance, Postcards to the Earth
Content Strategy Specialist • SparkAction – Washington, DC/New York, NY
2013-2016
Editorial Associate • SparkAction
2011-2013
Press Intern • The American Dance Festival – Durham, NC
Summer 2010
2013-2016
- Provided e-advocacy and communications trainings for non-profit advocacy organizations on children’s issues
- Consulted on integrated communications strategy for innovative advocacy campaigns to include action alert software, integrated outreach, social media best practices, and general e-communication
- Produced and curates a podcast series and written profile series of innovative, successful e-advocacy campaigns
- Managed the redesign, user navigation, and population of the field’s websites and landing pages of resources, multimedia, and sharing of expertise
- Clients include: American Express, Annie E. Casey Foundation KIDS COUNT state and local grantees, Raise the Age NY, Forum for Youth Investment, and the Partnership for America's Children.
Editorial Associate • SparkAction
2011-2013
- Created digital advertisements for campaigns and social media
- Lead synthesis of design, content, organization and distribution newsletters to 38,000 subscribers weekly
- Managed editorial content for website with 40,000 unique visitors/month
- Built social media following by 1,400% with no budget
- Provided technical assistance in messaging, social media and campaigns (continuing in present as consultant)
- Implemented digital promotion of campaigns with 1 million+ reach
- Wrote, filmed, and edited original content including social media training blogs, feature news stories, profiles and video
- Initiated and maintained media and collaborative relationships with organizational partners
Press Intern • The American Dance Festival – Durham, NC
Summer 2010
- Competitive national internship program
- Collected and archived all online and traditional Festival-related press
- Managed season photographer’s schedule and assisted in photo calls
- Coordinated logistics for NEA Arts Journalism conference including travel, housing, and paperwork
Other Professional Experience
- Application panel adjudicator, DanceMetroDC DC Choreographer's Commission Grant (2017)
Technology Proficiencies and Skills
- Graphic Design Software: Adobe Photoshop, Canva
- Project Management and Information Sharing: Microsoft Office Suite; Project management and document organization softwares (GoogleDrive, DropBox, Asana)
- Website Maintenance and Building: Drupal; WordPress; Basic HTML coding; Template-based web platforms (SquareSpace, Weebly, Wix);
- E-Communications Platforms: Constant Contact; MailChimp; MyEmma; Social media
Education
Denison University, Bachelor of Arts: Communication